Camera verification (including personalized document matching) is becoming common through the entire print, mail, & packaging industries. Older used mailing equipment is being updated more and more with new camera verification attachments and software. Most new direct mail equipment either already has the ability to match mail, or it has very simple procedures to upgrade the unit.
The move towards computerized verification arises from two major trends within the market:
1 - An increased regulatory climate. More government regulations require companies to take into account all documents or mailing pieces that explain to you their equipment. Especially in the insurance, financial, and healthcare industries.
2 - Increased increased exposure of targeted marketing. Marketing products (whether they're printed, online, or via text messages) are increasingly targeted towards a specific audience. Such printed documents are far more expensive to make and they also include more personalized information. This trend makes it important to be sure each prospect receives the best material and that some kind of certifiable report can prove accuracy.
Adding camera verification to mailing equipment was previously a costly endeavor, but improved technology and "off the shelf software" has substantially reduced the price to upgrade equipment and use camera verification systems for mail matching, inserter read-write, and OCR (Optical Character Recognition). It's now easier (and less expensive) than ever to generate reports to prove the accuracy of the job running during your mailing equipment and binding machines.
The most traditional method of verification is ensuring that all customer statements have successfully exited a package inserter 먹튀검증. This can be a simple matter of reading a sequential number or decoding a personalized Intelligent Mail Barcode or IMB by way of a window envelope, and "checking off" each document that leaves the machine. If a report is removed or if there is a "double-feed", the report will show the missing document ahead of the mailing is complete.
Other traditional examples include ensuring that two variable documents match one another within a package, matching a personalized document to the pre-printed address on the exterior of a package, or matching charge cards or gift cards to personalized carriers.
But camera verification systems are now able to do this much more. Newer trends for output verification include:
Checking to be sure you will find no blank documents. This can happen throughout the printing process, but a camera can detect a clear sheet on folding equipment or other bindery equipment.
Checking for correct orientation On a Printed Page. If an operator merges two stacks of printed material, what if they place a number of pages upside-down or backwards? A camera system can detect this and stop a folder or some other bit of finishing equipment.
Read-Write & Track. If you have a personalized document, page, or signature, and it has to match an outer document that is also personalized, it's easier to print the exterior material "on the fly" instead of pre-printing and matching.
They are only the end of the iceberg. Camera verification has changed into a powerful tool, capable of countless verification & reporting tasks. From logging files to sequencing to file auditing, the ability is readily available. What's more, the purchase price for such camera verification equipment has drop substantially in the past years. To start verifying your jobs with camera systems, contact your mailing equipment vendor and learn what's available for your specific budget.
